And in addition what about if I mentioned that you could retrieve all this info using nothing but your favorite browser and a standard Google search?

Interested? Read on….

Firstly lets take a step back and discuss relevance, as this term a very important part of Googles results returned from your searches.

Google wants to provide the searcher with extremely accurate and relevant results that it can. Google are aware that if they fail to provide this info, it’s likely that searchers will stop using their services completely, and no users means no advertising revenues which is their main source of income!

For a prime example of a search engine dropping the ball, spare a thought for AltaVista? In its time it was the most popular search engine, and almost overnight (not quite) lost the crown to Google because they dropped the ball with relevance.

I don’t think there is such a thing as search engine loyalty (at least not for the average search engine user). If a better alternative arrives, the everyday user will just start using that service.

Trust me when I say Google are very conscious of this, and put a heap of resources into making sure that when you search for something, the results that come back are highly related to your the search term you used.

They have to keep the everyday searcher happy so that they come back to Google again and again.

Shred Internet Marketers have, of course found ways to “game” Google in previous years, so that their own sites show up instead of what should be the most relevant results, and such techniques are still used in modern times.

Mostly these techniques are located by Google who is getting smarter at finding these types of hacks.

Google seems to get it right a lot of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is now returning the most relevant results and has the biggest user base when compared to any other search engine, and that its clear that their primary goal is info relevance to their users, does it not make sense to use Googles search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I entered that search term into google, I got a list of current pages that Google tell us are the most relevance to that search term (along with a host of ads).

But in additional to this information at the bottom of the page they also provide (and here is the key)….

Searches RELATED to: web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually show you the keywords that they deem to be the most relevant to your search phrase.

If you do some research about this, there is lots of speculation on how google decide on what words are displayed, but no matter what you think I believe it’s certainly worth looking at, isn’t it?

In my testing I found the keywords it came back with seemed to be terms heavily searched on.

In the case of web traffic, the search terms I got back were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a phrase to get relevant keywords to that keyword. For example I could have clicked increase web traffic and obtained a list of related keywords that relate to that term.

This is getting interesting. Before you pass on this method compared to using your favorite keyword research program, It’s my suggestion consider the following.

1) The information from these searches are directly from Googles Server, so the data has not been corrupted in any way.

Many keyword research tools do not use data from Google at all (Wordtracker) or combine data from multiple sources. Here we have information direct from the source!

2) The information that comes back from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not suggesting that you get rid of all other keyword tools in favor of this technique, but I do recommend you check it out. With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this method in conjunction with other keyword tools, and get the best out of both worlds. My two favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this technique is when searching new niches, or when trying to establish the viability of entering a particular market.

One final thing to note is that unfortunately not all keywords are supported. Sometimes there are no related search terms are provided for a given keyword, but given that it’s free I’m happy to overlook that oversight.

And occasionally I have to mention that the search terms returned seem a little bizarre. But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and have a look at the related search function in Google. The search terms returned might end up being very useful.

We’re glad you asked.

It’s really just a method to get your information out to a boatload of prospects by using the power of other people e.g. word of mouth. In other words the idea is to get your message out much like a computer virus would spread.

Infection in this case is usually can be a great thing; in this context it’s internet users becoming aware of your info and your site.

Now the actual message can be in many formats, video, email, podcast,  or whatever.  The purpose is to get internet users who already have your message to send it to people they know, multiplying your message spreading exponentially.

First, let me make it clear that I am not advocating sending Spam out to millions of people.

Apart from the legalities of doing this, spamming is just dumb, because often not even seen due to smart spam filters, and even if it happens to be read it’s clear that going to spread is it? After all if it makes it past the spam folders and actually makes it into someone’s Inbox, it’s just going to get deleted when and if it is read.

Viral Marketing Campaign Video

Here we go with what seems the topical phrase of many articles relevant useful content is the key.  Giving value to people is the key.

So how do we get visitors to do your work for you?  How do you get them to do that? Spread your viral content that is.

First things first, it simply must be something relevant and useful.

In other words it has to have real value.  The person who has received your information has to fully believe it will give value to someone else otherwise they will not spread it to anyone else.

One thing I have found in this industry is almighty power of JV’s. It’s a lot easier to get your message out there if you have others in the industry with large lists of their own.

Let’s say you have released a new e-Book. You currently have a mailing list of 1000 prospects who have expressed an interest or actually purchased something from you in the past.

Your info product would be of course in a related niche so you feel sure you can generate at least some interest in it from your readers so that is the first place to attack.

You will likely find that some of your customers will send the offer to their friends if they think it’s worthy.

Ahhh the power of word of mouth advertising, Is there any more powerful force in marketing then getting your customers telling their family how cool, hip and fantastic you and your products are?  This is viral email marketing in full swing.

If you can get customers telling their co-workers about your product and then once they invest in it and then tell their friends then surely you can see that it will take very little time at all to have a huge response to your offer.

You’ll be needing to rent more servers for your site because the old one has crashed with massive web traffic you get.

Take the time to learn more about viral advertising.  I am sure that you will greatly benefit from applying these techniques in your marketing.

Have fun getting that “VIRAL”  infection

7 DAY TRIAL

Take some action today and join us for our 7 Day Trial of the New Web Traffic & Marketing Blueprint.

We show you step by step, how to generate a ton of sustained targeted web traffic and how to monetize that traffic to build your online success.

cheers,

Tim & Anthony

Perhaps you have even used it to catch up on your daily news from your all time favorite websites.  Great free software like Google Reader makes it a breeze to keep up with the latest happenings on topics of interest to you.

But there is another aspect to RSS I would like to bring to your attention today, and that’s rss feed submission which is the process of using this technology to get better page rankings in the search engines and increase web traffic to your website.

I am going to suggest to you that this is very important process for you to understand and start using as probably the vast majority of your competition (other web sites) are not even are they can benefit from this.  So using feed submission is a great way to assist you in leapfrogging your competition.

Do You RSS Submit?

But lets take a step back and work out how the process works.  Firstly in order to use RSS like this, you need an rss feed.

Think of an rss feed as just a file containing a description of one or more web pages.  It’s a standard format that can be read by literally millions of programs of programs on the internet.

It’s actually said that RSS makes the World Wide Web work and this is not far from the truth.

You see computers being what they are, are not smart enough to understand a particular piece of information unless they understand the structure.  Because RSS is a documented format, it means all these programs that use RSS can then understand how to decipher a rss feed, and how to process the contents in the file.

Many websites have rss technology built in.  If you are running a wordpress blog you automatically have this technology built in to every post you make on the website.

And even if your using a static website without rss feeds, you can invest in an inexpensive rss script to create rss feeds for your website.

As I mentioned previously RSS technology has mainly been used to retrieve information for a group of websites (news, new content, etc).  It up until recently has not been used to assist you in getting visitors to your website or ranking better in google.

But new full functional software is coming out to take advantage of the power of RSS to tell the internet world about your website.

Entire websites are developed and being developed as RSS Aggregators, in other words sites with their primary mission being receiving information about the content that is on other websites.  And guess what?  They use Really Simple Syndication technology as well.

Google, the premier search engine itself invested millions purchasing a major RSS website called feedburner.  Further they then added to their Adsense program a module for RSS Feeds.    Adsense is the most widely used technology to put advertisements on websites that we know of today.

I am hoping your starting to see where I am going with this, if entire sites are setting themselves up to use rss in a major way and Google themselves are heavily investing in RSS technology, then this is something that all marketers should be looking at.

Google realize that RSS is all about tracking content changes, because anytime a website adds content to their website (if they are using rss technology) then their rss feed is automatically updated.

And with rss aggregator websites actively wanting to receive content via rss feeds,  and these sites almost always allowing website owners to “send” their rss feed for free, the time is ripe for you to start using this in your internet marketing.

You see any time you submit rss feed files to these websites, they store the file on their servers and provide a backlink (a link back to your website).  And because google love new content, they visit these sites more often than static sites, and as a result they rank these websites more prominently in the search engines, meaning more web visitors find that content.

The end result is your blog gets found by more people, either indirectly by the link on the rss aggregator website, or directly in the search engines because your website now ranks better because of the links from the these rss websites.

In the past it has been rather time consuming to submit these feeds to these websites.  But software is constantly coming out that will greatly reduce the time necessary to submit.

Early versions of the software would require you to manually create rss feed files and to specify which sites to submit to, and although quicker than a pure manual process would still end up a time consuming process.

More recent versions of the software actually create rss feeds automatically and submit automatically to the rss aggregator websites every time you post.  There are versions of the software that work as a desktop application, or on a server.  There are even versions of the software that work with the most popular blog platform on the internet, Wordpress.

Still more versions of the software allow you to merge feeds (create a new rss feed from two or more existing rss feeds) and to then allow you to submit that for more backlinks and more rankings!

So make sure you take the time to test the best rss submit technology available and take the time to understand rss feeds.  Your web site will thank you in the form of extra web traffic and better rankings in google.

Remember, if Google thinks enough of the technology to be sinking millions into it, it’s not a fad, but it’s here to stay!

C’mon money…

Or perhaps you have had a website going for a while and have been disappointed in the results of getting free web traffic. Perhaps you are now considering that now is the time to try something else.

Then again you may be an affiliate looking for quick ways to get traffic to an affiliate program that does not involve using PPC (pay per click).

For the vast majority of us, the results can leave a lot to be desired. We put all our initial efforts into getting the website to look perfect, adding the options for people to buy our products, or getting the ads fitting in nicely with our content, or our CPA (Cost Per Action) offers ready to rock and roll, etc.

But no matter how nice the website looks, it’s not going to do you much good without traffic arriving to your website is it? This is a problem many beginning (and intermediate) internet marketers make.

They do all the preparation of the website first, including choosing the products, etc without doing any research.

Big problem!

And figuring out how to get web traffic is something they will get around to later.

How Do I Get A Heap Of Web Traffic?

I’m going to suggest this is the wrong way of doing things.

Instead you should follow the steps below.

Step 1. Research your market and keywords first.

This is the most important thing you need to do first. Spend time looking at your proposed niche, and find out what people are looking for, and then sell it to them. Sounds simple right, but again and again I see people developing or promoting products that they believe are of interest. Let me tell you it’s not what you think people want, it’s all about what your potential visitor will find interesting and useful.

How are you going to find out what people want? By spending the time to research it. Spend time looking in forums, competitor websites, and other websites to see what people are talking about, what their problems are, what they have issues with and then sell THAT to them.

Get it in your mind that you want to really help people. You genuinely should be aiming to help people, and not just try to make a pile of cash from them. By putting the needs of your target audience first, you will find your results will improve dramatically.

Remember the market will tell you what they want to buy. Don’t second guess! Research!

Step 2 Targeted web traffic.

Now is the time to be figuring out how you are going to be getting targeted web traffic to your website.

You should have a firm idea(s) in mind. Here are a few suggestions. Article Marketing, Blog Posts, RSS Syndication, Blog post commenting, web 2.0 promotion, more traditional SEO (Search Engine Optimization).

I will explain each of this in subsequent articles ( and might even get my brother to put his guitar down to help!), but suffice to say if you do not know of many or any of these techniques, now is the time to be researching how to do this.

Keyword research is also vital. You need to do some proper research into the keywords you aim to use with a view again of web traffic. Which keywords are you going to target? How much traffic do these keywords get each day? How much competition do they have?

These are questions you need to answer now before proceeding further.

Step three is about conversion.

In other words how are you going to make money from these visitors? e.g. converting visitors into customers.

Are you selling a product? Do you have ads on your web pages? Are you aiming to get the visitor to sign up to a newsletter and promote to them via email?

You should have clear goals here of how you intend to make money, and also research what your competitors are doing. Before proceeding further.

The reality is that in some niches you will have less than desirable results with a particular form of type of monetization, and research is the key to figuring this out.

Step 4 -  We get to the least important of the 4 factors and that is the product!

You have done your research, figured out how you are going to get web traffic, and have a plan on how to monetize your visitors.

Now you can think about the product! Most underachieving internet marketers start with the product first and wonder why the have no sales, or no visitors! They have not spent the time finding out what their audience wants and how they are going to get them to their website.

I hope this article starts you thinking about how you are going to get targeted web traffic to your website. With a plan and a clear direction you can succeed.

Make sure you take the time to figure out a plan of attack before you go running off to produce a product.  Do the research first!

SPECIAL 7  DAY TRIAL

Take some action today and join us  for our Special 7  Day Trial of our New Web Traffic & Marketing Blueprint.

We show you step by step how to generate a ton of sustained targeted web traffic and how to monetize that traffic to build your online success.

cheers,

Tim & Anthony