How Correct Keyword Selection Can Bring Massive Targeted Web Traffic!

Would you be interested in understanding what keywords Google think are the most relevant keywords in regards to  your Keyword Selection  and figuring out how to apply this for even more targeted web traffic?

Would you like this list of results to be kept updated all the time? How about being able to access the information anytime you need it?

And in addition what about if I mentioned that you could retrieve all this info using nothing but your favorite browser and a standard Google search?

Interested? Read on….

Firstly lets take a step back and discuss relevance, as this term a very important part of Google’s results returned from your searches.

Google wants to provide the searcher with extremely accurate and relevant results that it can. Google are aware that if they fail to provide this info, it’s likely that searchers will stop using their services completely, and no users means no advertising revenues which is their main source of income!

For a prime example of a search engine dropping the ball, spare a thought for AltaVista? In its time it was the most popular search engine, and almost overnight (not quite) lost the crown to Google because they dropped the ball with relevance.

I don’t think there is such a thing as search engine loyalty (at least not for the average search engine user). If a better alternative arrives, the everyday user will just start using that service.

Trust me when I say Google are very conscious of this, and put a heap of resources into making sure that when you search for something, the results that come back are highly related to your the search term you used.

They have to keep the everyday searcher happy so that they come back to Google again and again.

Shred Internet Marketers have, of course found ways to “game” Google in previous years, so that their own sites show up instead of what should be the most relevant results, and such techniques are still used in modern times.

Mostly these techniques are located by Google who is getting smarter at finding these types of hacks.

Google seems to get it right a lot of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is now returning the most relevant results and has the biggest user base when compared to any other search engine, and that its clear that their primary goal is info relevance to their users, does it not make sense to use Googles search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I entered that search term into google, I got a list of current pages that Google tell us are the most relevance to that search term (along with a host of ads).

But in additional to this information at the bottom of the page they also provide (and here is the key)….

Searches RELATED to: web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually show you the keywords that they deem to be the most relevant to your search phrase.

If you do some research about this, there is lots of speculation on how Google decide on what words are displayed, but no matter what you think I believe it’s certainly worth looking at, isn’t it?

In my testing I found the keywords it came back with seemed to be terms heavily searched on.

In the case of web traffic, the search terms I got back were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a phrase to get relevant keywords to that keyword. For example I could have clicked increase web traffic and obtained a list of related keywords that relate to that term.

This is getting interesting. Before you pass on this method compared to using your favorite keyword research program, It’s my suggestion consider the following.

1) The information from these searches are directly from Google’s Server, so the data has not been corrupted in any way.

Many keyword research tools do not use data from Google at all (Wordtracker) or combine data from multiple sources. Here we have information direct from the source!

2) The information that comes back from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not suggesting that you get rid of all other keyword tools in favor of this technique, but I do recommend you check it out. With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this method in conjunction with other keyword tools, and get the best out of both worlds. My two favorite keyword research tools currently are Nichebot and Market Samurai (Google them).

I find the best use of this technique is when searching new niches, or when trying to establish the viability of entering a particular market.

One final thing to note is that unfortunately not all keywords are supported. Sometimes there are no related search terms are provided for a given keyword, but given that it’s free I’m happy to overlook that oversight.

And occasionally I have to mention that the search terms returned seem a little bizarre. But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and have a look at the related search function in Google. The search terms returned might end up being very useful.

P.S.

Interested in other keywords articles? Why not check out our Keyword Research article?