Search Engine Optimization Techniques or Web 2.0? What’s The Best Promotion Strategy?

This post was written by on September 28, 2008
Posted Under: Search Engine Optimization  

One question I get a lot from people is whether they should be doing “normal” search engine optimization techniques (SEO) things for their website, or focusing on new web 2.0 promotion.

My answer is nearly always the same. Don’t constrain yourself, do both.

Generally, I recommend that for a brand new domain you actually start off doing some web 2.0 promotion, and then once it’s established, you start working on standard SEO techniques.

So what is web 2.0 promotion and search engine optimization techniques I hear you asking?

Let’s start with SEO, it stands for Search Engine Optimization. This is the more traditional way of promoting your website, and includes tried and tested techniques (I call them boring, but I digress) such as getting backlinks (links from another website to yours), ensuring your website is optimized correctly (html tags, etc) and other promotions like online classified advertisements, ensuring you have unique content, etc.

Of course there is a lot more to SEO than that, but I’m keeping it brief here, and we will explore that in future posts).

Web 2.0 promotion on the other hand is the cute, new sexy way of driving traffic to your website, as well as ensuring it ranks quickly, and even get’s indexed quickly by Google.

You see when you setup a brand new domain, and put a website on it, Google has to “find” your website, before it can add it to it’s search engine listings. Left to it’s own devices, I’ve seen this process take weeks and even months.

But doing a relatively simple web 2.0 promotion can have your website found by Google and indexed within hours! Every time (well pretty much all the time).

Why does a web 2.0 promotion help you with this?
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Essentially what your doing with a web 2.0 promotion is creating some accounts at popular authority sites (websites that Google in it’s infinite wisdom decides are sites worthy of a high level of trust).

Because these web sites are treated as royalty by Google, they get priority over other websites, and Google will visit the sites often, sometimes several THOUSAND times per day to see if there is anything new to look at i.e. new content.

Contrast this with your lowly website that has no authority in Google’s eyes, it will get to it when it’s good and ready, and you should be happy that it will get indexed at all (hey I’m speculating that Google thinks like this, but past experience seems to indicate this may be the case).

So, all you do is create an account at a few popular web 2.0 websites (say Facebook.com, Twitter.com, WordPress.com, Squidoo.com, Hubpages.com) and Digg.com, and link to your website from there, and bam you’ll be indexed within 24 hours, 98% of the time.

But it does get better, not only do you get indexed, you can get some trust from Google via the web 2.0 authority site. In other words some of the authority site “power” will be passed on to your website, just by the act of having a link from the website to yours. Pretty cool, hey?

This is one of the reasons we you will find that using a web 2.0 site can get you onto page one fast. It’s not as easy as that, but that is certainly the principle, and should be a compelling reason for you to be using the power of web 2.0.

Of course web 2.0 generates traffic on it’s own accord as well as assisting in website rankings (putting up a website on squidoo.com will get you other visitors from Squidoo.com users, as well as assisting in search engine rankings).

In 2012 this is not as effective as it used to be, but is still a great way to get your content indexed and found by your future website visitors.

Can you imaging leapfrogging your competition and getting straight onto page one? It’s possible, and it happens, and it can happy for you as well.

Now there are some tricks of the trades to learn about which web 2.0 sites to use (some are more powerful that others), specific linking strategies, and a number of gotcha’s, but don’t worry we are going to show you all these tricks and techniques on this blog.

I remember when I first started looking at web 2.0 how confusing it was, which website should I use, what the heck  tags were, rss feeds, and Squidoo slaps, and a whole lot more.

There is a lot of mis-information out there, and we’ve spent the past few years working hard at refining our strategies, and are findings continually amaze us.

We are going to cover the basics, the intermediate, and advanced stuff. Yes all of it.Like anything, if strategies get used and abused they stop working. Remember the Squidoo slap? Do a Google search for it, or leave a comment if you want me to cover it, but essentially a few years ago, just putting up a website on Squidoo and targeting a keyword virtually guaranteed you a page one ranking.

Initially this was a bit of a secret, but soon the technique spread like wildfire.

So what happened? Yes you guessed it, it got abused, there were 1000′s of pages going up on Squidoo every day that were utter spam, and eventually Google “de-valued” for the want of a better word ALL Squidoo pages (even those with great content, playing by the rules) and the technique stopped working (It’s only recently almost back to where it was before). Don’t tell anyone though :)

So our strategies are similar. If everyone started using them, then it’s likely the power of the techniques will be reduced, or fail to work altogether.

So all we need to do is keep the real “meaty content” on hidden pages, available only to subscribers and we avoid everyone finding out about it.

Of course if we get too many people subscribing we may have to look at this…

Anyway, for now get ready for some truly killer content that will absolutely take your rankings through the roof. All you need to do is take some action and get started.

Final point: Web 2.0 or search engine optimization techniques (SEO)? Do both, but web 2.0 first to get your website cranking. We’ll be covering both more in future posts.

Thanks for reading, and if you have any comments (good or bad) drop us a line below. Be sure to contact us if you have any topics you think we should be covering and we will cover those as well.

Cheers

Tim

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(The geek in case you hadn’t guessed).

P.S.

On a related note, you may want to peruse our Rss Feeds post.

About

Tim writes a lot about Internet Marketing on this blog. If you have a question ask away and I feel sure you will get a reply. Anything about Internet Marketing in general, but also search engine optimization, web 2.0, google+, twitter, even yucky ol Facebook.

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  • eGrove Systems

    Tim, thanks for your new sexy way to get more traffic and for quick indexing. i heard once that my friend informed me like this but i din mean this as true one but now by reading your post i could get detailed info about this web 2.0 promotion.

    i ll do this for my new site and will send the details you by mail the feed back of this work.

  • James Jonea

    Great info on web 2.0 thank for the book and inside report

    Thanks :)

  • http://www.adultcostumeshop.com.au Christine

    Hi Tim,

    You mention that we should grab the free web 2.0 10 tips ebook you’ve created by clicking the link in top left hand corner, well I can’t find it. Call me dumb, I don’t know, but I can’t see it.

    All I can see is the link for “Web Traffic Genius” which I already have. So if you could help me out that would be great.

    Cheers

  • http://www.howtoteachyourdogtricks.com/ Kurt

    Hi,
    What about web2.0 and link wheels, is that a good idea to use?

  • http://wp-garage.com/icontact-email-free/ Scott

    Hey Tim, great to hear Squidoo may be returning as a good source of web 2.0 traffic and link juice. Didn’t see the link however to the ebook. I’ll check back tomorrow.

  • http://howtogetridofacneadvice.com Cee @howtogetridofacneadvice.com

    This is still very good advice even if the original blog post was made in 2009. I see the seo tip ebook is now on the right hand side :)

  • Dave

    Thanks for the blog – Search Engine Optimization Techniques or Web 2.0

    There is no link in the top left to click on for the e-book and videos except-

    Internet Marketing Video Show
    Web Traffic Genius
    Forum Open Now

  • http://www.personalisedchocolate.org Caroline J

    Hi Tim – Really useful post, thanks, but I wonder if you could clarify something for me?
    I’m using Traffic Bug on a trial basis mainly for indexing. You mention in your post that creating Web 2.0 sites are brilliant for indexing a site. Do you have a view as to how useful Traffic Bug is for indexing(or other stuff like creating back-links with Directories) or do you think I can do all of this by just setting up the Web 2.0 sites? Would welcome your thoughts.
    Thanks once again for all your great info.
    Caroline

  • http://yahuwah-is-salvation.com Jay

    Great info as usual. Your system really works and it’s nice to have video tutorials for a change especially on the techy stuff.

  • http://www.rivercityim.com Morgan E

    I own an Internet Marketing Company locally in Richmond, VA. Thanks to your help you’ve helped me give clients quicker turnarounds on their rankings due to your techniques. Keep them coming!

  • http://www.raybanstore.co.uk ray ban store

    I enjoyed the article and thanks because of posting such valuable knowledge.

  • http://www.nypestpro.com NYPESTPRO

    Ive been reading allot about web 2.0 how important do you think link wheels are???

  • tim

    @amr rezk: Great stuff amr, I am guessing you will have more than 3 subscribers now!

    Cheers

    Tim

    logo

  • http://smallblogsbig.blogspot.com amr rezk

    Wow Tim, I like the way you have some hidden things on your site, and that a normal user can’t just find everything just bu clicking a button.

    Cheers, amr

    P.s I started a twitter account yesterday and this morning I found that I got 3 subscribers.

  • http://www.tinkerbellauction.com kit | tinkerbell auction

    Sharing this because I think this shows what the $ value is if you had a day job doing what Tim and Anthony are sharing( of course most of us are internet marketers hoping to be or are self employed ) :

    “Social media consultants, expert practitioners with multiple years of success in the kinds of positions discussed above and in some cases in traditional marketing jobs, are the ones making the most money.

    No one we surveyed named an hourly consulting rate below $150 per hour. $300 per hour was the most common rate named. Some listed monthly rates of $2k to $4k per engagement, which we assume probably means 20 to 40 hours per month.
    Social media (or in many cases Search Engine Optimization) consulting is probably making a fair number of people six figures. What are these people doing? They are advising companies on how to set up and run blogs, how to reach out to and relate to bloggers, how to use Twitter (seriously) and how to make advanced use of RSS. The SEO work is probably the most technical, but degrees of technical challenge are all relative. A lot of this work is about communication skills.
    It’s a new world online and people with experience succeeding in it are widely sought-after by businesses wanting to catch up fast. There’s a nearly bottomless need for and a strong demand for high-quality social media consulting – the big challenge is bridging the gap between living a Web 2.0 life and reaching out effectively to people.” http://www.readwriteweb.com/archives/how_much_do_top_tier_bloggers_make.php

  • http://www.tinkerbellauction.com Kit

    Hi Tim,
    The videos are certainly proof that your methods to reach page 1 quickly are great methods! Congratulations!
    After 4 videos of daily stat checking, I am anxious to see some of that meaty how did you do this stuff! Thanks so much for sharing what you have shared, it is really appreciated.
    Kit

  • Mike

    Great info, I look forward to the videos

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