Anthony here with you.

So  what are  3 of the BIGGEST web video mistakes people are making??

Firstly, let me start out by saying if you are NOT using web video yet, you MUST start today!!

Web videos are an incredible way to build links to your website and to bring targeted web traffic.

Also, web video is a fantastic tool to increase your sales conversions (you’ll sell more using web video!).

If you are not using web video you are leaving a pile of cash on the table.

The  3 BIGGEST MISTAKES to avoid in regard to creating & using web video!

* MISTAKE NO 1 *

“Thinking you cannot create video because it’s too technical or it will cost a lot of money”.

WRONG….

Web video is easy to do and  cheap especially with the right resources.

See some of the resources we use. (we have a number of web videos HERE that show you what to use).

* MISTAKE NO 2 *

“Failure to upload your videos to enough of the correct video sites”.

THIS IS PROBABLY THE BIGGEST  MISTAKE WE SEE!

Youtube ONLY is NOT ENOUGH.

Youtube is obviously a very impressive site, but to really take your rankings into OVERDRIVE  you need to upload your video to a  LARGE NUMBER  of websites, 50 to  100 or more !

Now you don’t want to be doing that MANUALLY, do you?

I don’t know about you, but spending  that amount of time would DRIVE ME NUTS!

I mean when would I get time to play guitar if we had to do everything manually?

I’d much rather find a way of achieving the same result in a FRACTION OF THE TIME  and preferably on AUTOPILOT.

Thankfully there is a cool piece of software that my brother Tim found and TESTED that AUTOMATES this video uploading process.

It  makes it an incredibly  MUCH EASIER  process to get your video uploaded to many sites at once, quickly and without fuss on AUTOPILOT.

It submits to 100 sites automatically  in fact!

Tim HAS A WEB  VIDEO HERE outlining how it all works. 

* MISTAKE NO 3 *

“Thinking that your web  videos cannot be used in your particular niche”.

This is WRONG WRONG WRONG (did I say this thinking is wrong?).  

Google OWNS YouTube and wants videos on EVERY page of the search engine results.

If you happen to have a keyword with no video results on page one?  Guess what?  That’s an easy way for you to get to page one!

IN SUMMARY

Avoiding these three common web mistakes will put you AHEAD of about 90% of your competition!

We urge you strongly to make web video a part of your marketing from today onwards.

Lastly,  join in on our forum discussion HERE regarding web video.

You are also welcome to leave any comments below.

Cheers,

Anthony & Tim

Got some fantastic INFO ON KEYWORDS for you in today’s post…

We  have found a very good video on KEYWORD RESEARCH using the Market Samurai software, that we suggest you watch.

Most people know  keyword research and assessing competition is important.

We think it’s MORE that important…

IT’S VITAL TO GET RIGHT!

It’s absolutely imperative and could be the difference between getting a constant stream of targeted web traffic and ultimately how much PROFIT you will make).

MORE Targeted Web traffic = (you guessed it) more conversions and more cash.

There’s no hype there. Plain and simple right?

More traffic results in more sales, even if you are not the best at selling.

You’ll see there are a big collection of videos we put on the page.

We collated the best and most important of their videos and put them all on the one page for you below.

The one we are talking about is the FIRST ONE at the top of the page.

If you TRULY want to understand how to do this with almost foolproof results we suggest you  watch ALL these videos but for now at least watch no 1.

To watch the new video on KEYWORD RESEARCH, please VISIT THIS LINK.

Enjoy and hope to hear from you soon.

Cheers,

Anthony & Tim

And in addition what about if I mentioned that you could retrieve all this info using nothing but your favorite browser and a standard Google search?

Interested? Read on….

Firstly lets take a step back and discuss relevance, as this term a very important part of Googles results returned from your searches.

Google wants to provide the searcher with extremely accurate and relevant results that it can. Google are aware that if they fail to provide this info, it’s likely that searchers will stop using their services completely, and no users means no advertising revenues which is their main source of income!

For a prime example of a search engine dropping the ball, spare a thought for AltaVista? In its time it was the most popular search engine, and almost overnight (not quite) lost the crown to Google because they dropped the ball with relevance.

I don’t think there is such a thing as search engine loyalty (at least not for the average search engine user). If a better alternative arrives, the everyday user will just start using that service.

Trust me when I say Google are very conscious of this, and put a heap of resources into making sure that when you search for something, the results that come back are highly related to your the search term you used.

They have to keep the everyday searcher happy so that they come back to Google again and again.

Shred Internet Marketers have, of course found ways to “game” Google in previous years, so that their own sites show up instead of what should be the most relevant results, and such techniques are still used in modern times.

Mostly these techniques are located by Google who is getting smarter at finding these types of hacks.

Google seems to get it right a lot of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is now returning the most relevant results and has the biggest user base when compared to any other search engine, and that its clear that their primary goal is info relevance to their users, does it not make sense to use Googles search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I entered that search term into google, I got a list of current pages that Google tell us are the most relevance to that search term (along with a host of ads).

But in additional to this information at the bottom of the page they also provide (and here is the key)….

Searches RELATED to: web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually show you the keywords that they deem to be the most relevant to your search phrase.

If you do some research about this, there is lots of speculation on how google decide on what words are displayed, but no matter what you think I believe it’s certainly worth looking at, isn’t it?

In my testing I found the keywords it came back with seemed to be terms heavily searched on.

In the case of web traffic, the search terms I got back were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a phrase to get relevant keywords to that keyword. For example I could have clicked increase web traffic and obtained a list of related keywords that relate to that term.

This is getting interesting. Before you pass on this method compared to using your favorite keyword research program, It’s my suggestion consider the following.

1) The information from these searches are directly from Googles Server, so the data has not been corrupted in any way.

Many keyword research tools do not use data from Google at all (Wordtracker) or combine data from multiple sources. Here we have information direct from the source!

2) The information that comes back from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not suggesting that you get rid of all other keyword tools in favor of this technique, but I do recommend you check it out. With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this method in conjunction with other keyword tools, and get the best out of both worlds. My two favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this technique is when searching new niches, or when trying to establish the viability of entering a particular market.

One final thing to note is that unfortunately not all keywords are supported. Sometimes there are no related search terms are provided for a given keyword, but given that it’s free I’m happy to overlook that oversight.

And occasionally I have to mention that the search terms returned seem a little bizarre. But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and have a look at the related search function in Google. The search terms returned might end up being very useful.

Maybe a picture of the last website you visited with a post on attracting visitors, or perhaps you see a picture of your empty paypal account that you know might only get filled up once you receive a stream of web traffic.

The point of all this is you do not think of a word or phrase as “text” but actually you see an image of your interpretation of that word or phrase in your mind.

In many respects the human mind is like a video player than can play movies on demand.

Is Your Promotion Video Strategy In Place?

Doesn’t it then make sense to create content that will press your visitors buttons? Pictures and better still videos will do just that.

A picture, or a video is generally one of the 1st thing a human eye will gravitate towards when opening a webpage, and even more so if the image is of a human face. Try it for your self. Open a page on the internet containing text and a picture or a video and “watch” where your eyes go.

Entire sites have been setup,hundreds of them in fact dedicated to sharing video and images and they are some of the most heavily trafficked of any websites on the internet. Why? People absolutely like watching videos and looking at pictures.

Isn’t it time you started making a major investment on video for your websites?

Now any video you produce should offer relevant and useful information to your audience, and should be targeted to their needs. If you just “self promote”, then you are likely to be very disappointed with the outcome. Remember people love watching Channel WIIFM (What’s In It For Me) !

A video can be an incredibly powerful testimonial because it can give the visitor the “proof” that the product works, as well as demonstrating potentially useful information relating to the product.

Just take a look at TV advertising if you are ever stuck for ideas on video concepts. With the high cost of advertising on TV, you can bet that the formats of ads are tested and proven winners (guaranteed to “convert” as many of their targeted watchers as possible).

For example, many TV advertisements cover similar themes listed below.

1. Identify the problem in the mind of the viewer.

2. “Offer” a fix to the problem.

3. Introduce other people who “love” the product (testimonials).

4. Introduce special price.

5. Introduce scarcity (available for a limited time, etc).

6. Introduce a few bonus items (2 for the price of 1, order in next 30 mins to get this great bonus, etc).

It should be no surprise looking at the list above to realize that a lot of internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may get you to spend a little more time researching the product before “buying the One Time Offer”. Because you know this information you can not get “sucked in” to the buying process.

I would suggest that if you are trying to “sell” in your video that you cover a similar format using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.

So the first part of the video should resonate with your prospect just by seeing it, so a grabby headline or something to get to the problem straight away is a good idea to start.

Once you have their first bit of Attention you have to convert this into genuine Interest. How is your product going to help out your prospect? Will it make their life better? Remember prospects buy on Benefits (what it’s going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are resolved, it’s time to get them to want the product.. Badly! This is Desire, Make the offer irresistible. Perhaps some cool extra bonuses, you really want to make it a “no brainer” for them to get. An iron clad guarantee is also wise at this point.

Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your paypal account is not going to move up until you get them to take Action.

Actually ask your prospect to buy, or leave their email, or visit the website, or anything you are trying to get them to do. Be specific and tell them exactly what you want them to do. This step can be a huge stumbling block, so make sure you not forget to add this.

Be sure that your video promotion items focuses on the benefits your prospect will receive. Just create the video from a prospects point of view and address the problems, interests, desires, and of course the solution and you will be almost guaranteed to get a great response from your video.

We’ve had a few people asking about nofollow and other SEO concepts recently, so we have decided to post a video taken from our membership site explaining it and make it available here.

We have close to 50 videos in the membership area with many more being added each week covering aspects of SEO, web 2.0 promotion, and many other topics.

Video options

1. Just click the play button to watch the embedded version. OR

2. Click the “HD” link below the video to play online (but in a better resolution). OR

Click Here To Play the High Definition Version

We hope you enjoy the video.

To your success!

Tim & Anthony

In theory it sounds great doesn’t it??

Press a button and all your content gets created for you automatically, and your accounts created, and then your websites uploaded.

You then just sit back and wait for your google top ranking to kick in, and get ready to spend all the money you are going to make when you’re on page one of Google.

But then….. you wake up!

Remember the old saying, if it sounds too good to be true, it probably is?

Do you really think it’s that easy?

Well it isn’t that easy, and we speak from experience here.

This type of full automation is really just black hat techniques, and is going to ultimately waste a lot of your time and money. Sure you may have some initial results, but your results won’t stick, your accounts can get banned, and you can really just end up where you started from.

The other issue is that the web 2.0 sites are getting smarter about this, they realize people are trying to “beat  the system”, and are actively looking at ways to prevent this automation from working.

You see, computers are dumb, real dumb, they don’t think like humans, they just blindly follow instructions entered by a programmer. What is obvious to you is not obvious to a computer.

Software automation can be defeated by changing a few lines on a web page. I’ll give you an example.

A particular web page has a box on the screen for your username and password. This particular web page has called them Username and Password (nothing original there). If you came back to the web page the next day and found they were now called Login and Security identifier, you may think to yourself, gee this is new, but then enter your username and password into the new boxes and continue.

However a software program would be stopped dead in it’s tracks, because it was looking for the words Username and Password, and didn’t find them, so gave up! Suddenly your expensive program is no longer working, and you have to wait till the programmer gets notified of the error, fixes it, releases a new version of the software, etc.

Most of the popular web 2.0 sites are doing advanced versions of the above, and on an ongoing basis.

Meaning the programmer trying to get the automated solution going is flat out trying to keep the existing programs working, let alone introduce new functionality. Too bad if they need to take a break or go on a holiday! Or worse still, if you stop paying and they have no incentive to fix things for you.

And this is only a really simple example. Sometimes it gets a lot more complicated.

I was actually a developer (part of a team) for a major web 2.0 site a few years ago. My particular job was to write code to combat these automated programs, and also to detect them.

Here is the thing.

They are usually pretty easy to detect for a number of reasons. Firstly, as I mentioned before, they don’t act like a human. A human (usually) does not go to a website, enter their username and password in 0.005 seconds and then 1.15 seconds later post and then 1.5 seconds after that logout.

The average person will login, and probably take 5-10 seconds or more to type in their username and password, maybe a few minutes typing in the post, and maybe forget to logout sometimes, or enter a second post.

So what I did was write a program looking for “non human” behavior and it wasn’t hard to find, and then a few more simple checks for things like “automated” account names e.g. a1122029d, or links to all the same domain, or “spammy” looking content, and then the account get marked for deletion.

Again this is a simple example, the software looked for a lot more things than that, but can you see where I am coming from?

This was a few years ago, can you imagine how much further they have come today?

We believe you are wasting your time and money investing in a complete automated solution because ultimately it’s going to be flagged and your content will get deleted. It’s just a matter of time.

Note that we say “complete automated solution” is a waste. There are parts of the process where automation can be a good idea, and in fact in our Page One of Google step by step plan for massive traffic, we have some automation where it makes sense.

Being unique on the Internet means you should not be doing things the same way each time. We spend a lot of time educating our members on the concepts of leaving footprints (or rather how not to), and the use of purely automated software leave footprints, and lots of them

The downside of all this?

Yes you are going to have to create some content, yes you are going to have to manually create some accounts, and yes you are going to have to manually upload some content on your websites. Of course this can be outsourced (to a real person).

Is this really that big a deal?

Wouldn’t you rather do this, safe in the knowledge that your not leaving footprints, and that your content is going to “stick”?

Stickability is a HUGE factor in all of this guys!

And even from an ethical point of view, wouldn’t you rather be doing things properly and not trying to “beat” the system?

Black hat is too much work.

We are not interested in it at all!

Doing the right thing with your content and with the search engines is actually easier and will help you rank better in the long run.

And of course you can outsource this function anyway, and get someone to do this type of work for you, we just suggest that “someone” is not a computer program.

Your Google ranking is in part due to you being unique and standing out in the crowd of “average” competitors.

We sincerely suggest you save your time and money and invest in a proven program to generate Massive web traffic and great rankings in google.

On the other side you will learn how to do this stuff on your own, so that ultimately you won’t be relying on anyone else other then you.

Doesn’t that make sense?

But what ever you decide, tread carefully and avoid leaving footprints!

Until next time,

Keep on ranking!

Cheers

Tim & Anthony