Have You Defined Your Promotional Video Strategy Yet?

Did you know the human the mind thinks in pictures? Try it yourself if you don’t believe me, think of the phrase now for example web traffic, what do you think of?

Maybe a picture of the last website you visited with a post on attracting visitors, or perhaps you see a picture of your empty paypal account that you know might only get filled up once you receive a stream of web traffic.

The point of all this is you do not think of a word or phrase as “text” but actually you see an image of your interpretation of that word or phrase in your mind.

In many respects the human mind is like a video player than can play movies on demand.

Is Your Promotion Video Strategy In Place?

Doesn’t it then make sense to create content that will press your visitors buttons? Pictures and better still videos will do just that.

A picture, or a video is generally one of the 1st thing a human eye will gravitate towards when opening a webpage, and even more so if the image is of a human face. Try it for your self. Open a page on the internet containing text and a picture or a video and “watch” where your eyes go.

Entire sites have been setup,hundreds of them in fact dedicated to sharing video and images and they are some of the most heavily trafficked of any websites on the internet. Why? People absolutely like watching videos and looking at pictures.

Isn’t it time you started making a major investment on video for your websites?

Now any video you produce should offer relevant and useful information to your audience, and should be targeted to their needs. If you just “self promote”, then you are likely to be very disappointed with the outcome. Remember people love watching Channel WIIFM (What’s In It For Me) !

A video can be an incredibly powerful testimonial because it can give the visitor the “proof” that the product works, as well as demonstrating potentially useful information relating to the product.

Just take a look at TV advertising if you are ever stuck for ideas on video concepts. With the high cost of advertising on TV, you can bet that the formats of ads are tested and proven winners (guaranteed to “convert” as many of their targeted watchers as possible).

For example, many TV advertisements cover similar themes listed below.

1. Identify the problem in the mind of the viewer.

2. “Offer” a fix to the problem.

3. Introduce other people who “love” the product (testimonials).

4. Introduce special price.

5. Introduce scarcity (available for a limited time, etc).

6. Introduce a few bonus items (2 for the price of 1, order in next 30 mins to get this great bonus, etc).

It should be no surprise looking at the list above to realize that a lot of internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may get you to spend a little more time researching the product before “buying the One Time Offer”. Because you know this information you can not get “sucked in” to the buying process.

I would suggest that if you are trying to “sell” in your video that you cover a similar format using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.

So the first part of the video should resonate with your prospect just by seeing it, so a grabby headline or something to get to the problem straight away is a good idea to start.

Once you have their first bit of Attention you have to convert this into genuine Interest. How is your product going to help out your prospect? Will it make their life better? Remember prospects buy on Benefits (what it’s going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are resolved, it’s time to get them to want the product.. Badly! This is Desire, Make the offer irresistible. Perhaps some cool extra bonuses, you really want to make it a “no brainer” for them to get. An iron clad guarantee is also wise at this point.

Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your paypal account is not going to move up until you get them to take Action.

Actually ask your prospect to buy, or leave their email, or visit the website, or anything you are trying to get them to do. Be specific and tell them exactly what you want them to do. This step can be a huge stumbling block, so make sure you not forget to add this.

Be sure that your video promotion items focuses on the benefits your prospect will receive. Just create the video from a prospects point of view and address the problems, interests, desires, and of course the solution and you will be almost guaranteed to get a great response from your video.