Social Media & Harnessing The Incredible Web Traffic Power of Web 2.0

Tim & Anthony here,

Looking for the best web traffic strategies?

As there are a number of methods to generate a good amount of traffic, you’d probably feel a bit confused about them.

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Let’s tackle one method at a time.

-Today let’s discuss Web 2.0 – The Power of Social Media

Web 2.0 is really just a way of describing the use of interactive websites.

When the Internet first got started there were no graphics, it was all text based.

Slowly the technology got developed to display graphics with the text and traditional web sites got developed.

These websites are still in existence today, in fact many of us still use them, effectively they allow very little interaction with visitors.

What they do is allow you to show a particular graphic and some text and perhaps a button for the visitor to click on to buy something or a place to fill out their email address, or credit card information.

But very little real interaction. What web 2.0 really does is add the ability of the visitor to interact more with the website but importantly also to interact with OTHER visitors as well.

Using sites like Twitter is possible to send out a message to your followers (people who have signed up to receive your messages) and thousands of people receive it, who can respond, bringing other people into the conversation.

Web sites like Youtube not only allow you to upload videos to be viewed by others, but gives people the ability to comment on your video and “rate them”.

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“Social proof” (finding out how others feel about a particular product or service you are interested in) is something virtually all of us use in some way shape of form, and web 2.0 really allows you to explode this further.

But there is also another huge bonus with web 2.0.

And that is that the search engines (in particular) Google absolutely love the content on these sites, and often rank information on these sites higher in the search engines results than a traditional website.

At first this might seem confusing as to why you would do that, but if you take a step back and think about it, it makes sense.

The search engines after all, want to service the very best content for it’s users, the people who are using the search engines to find things.

That’s because the search engines derive significant percentages of their income from ad’s their users click on, etc.

And because of this, it makes sense for them to provide exactly what their visitors want.  i.e. Relevant content.

In other words their mission in life is to provide the most relevant content to their visitors.

For example if you do a search for Microsoft windows XP then you want information that is most relevant to the visitor showing up first.

Sounds like a no brainer, right?  If they give the visitor the best possible information, then the visitor is going to be happy and continue to use the search engine for future searches, and click other ad’s, etc.

So what has all this got to do with web 2.0 ?

It’s all about “being” where the people are.  If there are millions of videos being watched every day on YouTube and probably hundreds of thousands of comments, thats a lot of people, right?

So google will see a web site like that as relevant but not only that but as an Authority site, which is another way of saying a website that has a high level of trust with Google.

Because Google can see all the new comments and videos (in the case of a video site) or tweets (Twitter) or updates in Facebook, etc it stands to reason they are going to make sure it is placed more prominently in the search engine results.

This is why, for example it’s very common for a video to show up in the search engine results that is directly related to your search phrase.

In short the search engines are pretty smart because they “trust” sites frequented by lots of other people and want to send you to these types of sites because you are going to be happy with the “social proof” you find, namely the other people just like you who have visited the site.

So the visitor is happy because the web 2.0 site they arrive on is relevant and likely information from other human visitors, and the search engines are happy because they get to continue to provide more relevant content.

Ok, so I’ve established web 2.0 is a good idea, but how can internet marketers benefit from using these types of websites?

Quite simply really, but getting our content (information about our products and services, etc) onto these web 2.0 sites.

What often happens is that this content (unsurprisingly) gets an “unfair” advantage compared to more traditional websites and ranks more prominently in the search engines for the reasons listed above.

There is a ton more to learn about web 2.0, which is really outside the scope of this newsletter.

What you decide, make sure you use Web 2.0 in your online marketing promotions.

regards,

Tim & Anthony

P.S.

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