Web 2.0 or SEO? What’s The Best Promotion Strategy?

One question I get a lot from people is whether they should be doing “normal” seo things for their website, or focusing on new web 2.0 promotion.

My answer is nearly always the same. Don’t constrain yourself, do both.

Generally, I recommend that for a brand new domain you actually start off doing some web 2.0 promotion, and then once it’s established, you start working on standard SEO techniques.

So what is web 2.0 promotion and SEO techniques I hear you asking?

Let’s start with SEO, it stands for Search Engine Optimization. This is the more traditional way of promoting your website, and includes tried and tested techniques (I call them boring, but I digress) such as getting backlinks (links from another website to yours), ensuring your website is optimized correctly (html tags, etc) and other promotions like online classified advertisements, ensuring you have unique content, etc.

Of course there is a lot more to SEO than that, but I’m keeping it brief here, and we will explore that in future posts).

Web 2.0 promotion on the other hand is the cute, new sexy way of driving traffic to your website, as well as ensuring it ranks quickly, and even get’s indexed quickly by Google.

You see when you setup a brand new domain, and put a website on it, Google has to “find” your website, before it can add it to it’s search engine listings. Left to it’s own devices, I’ve seen this process take weeks and even months.

But doing a relatively simple web 2.0 promotion can have your website found by Google and indexed within hours! Every time (well pretty much all the time).

Why does a web 2.0 promotion help you with this?

Essentially what your doing with a web 2.0 promotion is creating some accounts at popular authority sites (websites that Google in it’s infinite wisdom decides are sites worthy of a high level of trust).

Because these web sites are treated as royalty by Google, they get priority over other websites, and Google will visit the sites often, sometimes several THOUSAND times per day to see if there is anything new to look at i.e. new content.

Contrast this with your lowly website that has no authority in google eye’s, it will get to it when it’s good and ready, and you should be happy that it will get indexed at all (hey I’m speculating that Google thinks like this, but past experience seems to indicate this may be the case).

So, all you do is create an account at a few popular web 2.0 websites (say wordpress.com, squidoo.com, hubpages.com) and maybe propeller.com and digg.com, and link to your website from there, and bam you’ll be indexed within 24 hours, 98% of the time.

But it does get better, not only do you get indexed, you can get some trust from Google via the web 2.0 authority site. In other words some of the authority site “power” will be passed on to your website, just by the act of having a link from the website to your’s. Pretty cool, hey?

This is one of the reasons we you will find that using a web 2.0 site can get you onto page one fast. It’s not as easy as that, but that is certainly the principle, and should be a compelling reason for you to be using the power of web 2.0.

Of course web 2.0 generates traffic on it’s own accord as well as assisting in website rankings (putting up a website on squidoo.com will get you other visitors from squidoo.com users, as well as assisting in search engine rankings).

Recently I did this with the “mind movies” campaign. I registered a brand new domain, and not only was it indexed with 24 hours, but at the 28 hour mark, I was on page one (for a reasonably competitive keyword).

We’ve done this countless times in the past, and it will work in pretty much any niche, and in any market. Yes, even yours.

Can you imaging leapfrogging your competition and getting straight onto page one? It’s possible, and it happens, and it can happy for you as well. And lucky you, we are going to teach you how to do it!

Now there are some tricks of the trades to learn about which web 2.0 sites to use (some are more powerful that others), specific linking strategies, and a number of gotcha’s, but don’t worry we are going to show you all these tricks and techniques.

For starters, I’d recommend you grab the free web 2.0 10 tips ebook we created which will give you a flying start. By grabbing the book (click the link in top left hand corner), you’ll also allow us to start sending out some video’s we are putting the finishing touches on as well as giving us the opportunity to continually send you affiliate offers.

Ok I’m kidding about hitting you guys with heaps of affiliate offers. But we make no apologies about the fact we will be hitting you hard with relevant strategies that will get you ranking fast in top positions in Google. Expect a lot of information in your inbox about that. We hope you will be happy to receive that!

Click the link in the top left of this page to get your hands on the ebook right now.

I remember when I first started looking at web 2.0 how confusing it was, which website should I use, what the heck are tags, rss feeds, and squidoo slaps, and a whole lot more.

There is a lot of mis-information out there, and we’ve spent the past 12 months working hard at refining our strategies, and are findings continually amaze us. Page 1 in a number of hours is commonplace for us, and it can be for you as well, all you need to do is follow our system.

We are going to cover the basics, the intermediate, and advanced stuff. Yes all of it.

Tomorrow (I’m in Australia where it’s 10.53pm as I type this) I’ll finish editing the next video to put up on the blog, and then a special report just for those lucky people who have opted in for the free report.

Yes that’s right dear reader, our subscribers will get get some additional content they we don’t want to be out there in the wild.

This probably sounds like a grubby attempt at getting your email address, but I’m actually serious here when I say I don’t want this information out there for everyone to use.

Like anything, if strategies get used and abused they stop working. Remember the squidoo slap? Do a google search for it, or leave a comment if you want me to cover it, but essentially a few years ago, just putting up a website on squidoo and targetting a keyword virtually guaranteed you a page one ranking.

Initially this was a bit of a secret, but soon the technique spread like wildfire.

So what happened? Yes you guessed it, it got abused, there were 1000’s of pages going up on squidoo every day that were utter spam, and eventually Google “de-valued” for the want of a better word ALL squidoo pages (even those with great content, playing by the rules) and the technique stopped working (It’s only recently almost back to where it was before). Don’t tell anyone though

So our strategies are similar. If everyone started using them, then it’s likely the power of the techniques will be reduced, or fail to work altogether.

So all we need to do is keep the real “meaty content” on hidden pages, available only to subscribers and we avoid everyone finding out about it.

Of course if we get too many people subscribing we may have to look at this…

Anyway, for now, just grab the report and get ready for some truly killer content that will absolutely take your rankings through the roof. All you need to do is take some action and get started.

Final point: Web 2.0 or SEO? Do both, but web 2.0 first to get your website cranking. We’ll be covering both more in future posts.

Thanks for reading, and if you have any comments (good or bad) drop us a line below. Be sure to contact us if you have any topics you think we should be covering and we will cover those as well.

Cheers

Tim
(The geek in case you hadn’t guessed).