Ways To Get Targeted Web Traffic With Keyword Research
Would you be interested in understanding what keywords Google think are the most relevant to your search query and figuring out how to apply this for more web traffic? Would you like this list of results to be kept updated all the time? How about being able to access the information anytime you need it?
And in addition what about if I mentioned that you could retrieve all this info using nothing but your favorite browser and a standard Google search?
Interested? Read on….
Firstly lets take a step back and discuss relevance, as this term a very important part of Googles results returned from your searches.
Google wants to provide the searcher with extremely accurate and relevant results that it can. Google are aware that if they fail to provide this info, it’s likely that searchers will stop using their services completely, and no users means no advertising revenues which is their main source of income!
For a prime example of a search engine dropping the ball, spare a thought for AltaVista? In its time it was the most popular search engine, and almost overnight (not quite) lost the crown to Google because they dropped the ball with relevance.
I don’t think there is such a thing as search engine loyalty (at least not for the average search engine user). If a better alternative arrives, the everyday user will just start using that service.
Trust me when I say Google are very conscious of this, and put a heap of resources into making sure that when you search for something, the results that come back are highly related to your the search term you used.
They have to keep the everyday searcher happy so that they come back to Google again and again.
Shred Internet Marketers have, of course found ways to “game” Google in previous years, so that their own sites show up instead of what should be the most relevant results, and such techniques are still used in modern times.
Mostly these techniques are located by Google who is getting smarter at finding these types of hacks.
Google seems to get it right a lot of the time, and certainly more than the other major search engines at this point in time.
Ok so given that Google is now returning the most relevant results and has the biggest user base when compared to any other search engine, and that its clear that their primary goal is info relevance to their users, does it not make sense to use Googles search results and be using this information more when conducting keyword research?
For example lets say your searching for the keyword phrase web traffic
When I entered that search term into google, I got a list of current pages that Google tell us are the most relevance to that search term (along with a host of ads).
But in additional to this information at the bottom of the page they also provide (and here is the key)….
Searches RELATED to: web traffic (Their words).
Hmm interesting a list of keywords that Google think are relevant to my search.
Google actually show you the keywords that they deem to be the most relevant to your search phrase.
If you do some research about this, there is lots of speculation on how google decide on what words are displayed, but no matter what you think I believe it’s certainly worth looking at, isn’t it?
In my testing I found the keywords it came back with seemed to be terms heavily searched on.
In the case of web traffic, the search terms I got back were
increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic
They all seem pretty related to my original search.
And you can drill down by clicking on a phrase to get relevant keywords to that keyword. For example I could have clicked increase web traffic and obtained a list of related keywords that relate to that term.
This is getting interesting. Before you pass on this method compared to using your favorite keyword research program, It’s my suggestion consider the following.
1) The information from these searches are directly from Googles Server, so the data has not been corrupted in any way.
Many keyword research tools do not use data from Google at all (Wordtracker) or combine data from multiple sources. Here we have information direct from the source!
2) The information that comes back from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.
I am not suggesting that you get rid of all other keyword tools in favor of this technique, but I do recommend you check it out. With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!
In my case, I actually use this method in conjunction with other keyword tools, and get the best out of both worlds. My two favorite keyword research tools currently are Nichebot and Market Samurai (google them).
I find the best use of this technique is when searching new niches, or when trying to establish the viability of entering a particular market.
One final thing to note is that unfortunately not all keywords are supported. Sometimes there are no related search terms are provided for a given keyword, but given that it’s free I’m happy to overlook that oversight.
And occasionally I have to mention that the search terms returned seem a little bizarre. But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).
Get out there and have a look at the related search function in Google. The search terms returned might end up being very useful.
Reader Comments
Very neat trick.
I checked it out and it does give some interesting results!
I wonder how this would work for article marketing…mmm?
Jim DeSantis
Seems like a useful tactic I tried playing around with keywords but i seemed to bring noting to my blog. Saying that it is quite new.
Sometimes the simple things are the best as you well know. A good technique guys. I am about to do some back-linking to the http://www.the-eguide.com so I’ll use this little ground-shaker in one campaign and let you know the outcome.
I’ve often looked at these nuggets at the bottom of a Google search page and thought nothing more of it. Makes me think of that cliche “Can’t see the forest for the trees!”
I have once compared the wordtracker and Google key word search tools, in the first one I once got no results and when I went to Google the keywords were there for picking. I think Tim is 100% correct on the GOOGLE FACTOR.
Could anyone suggest to me why would I or should I, consider the other keyword search tools? but Google!.
Michael.
Thanks for sharing. I have never actually thought of this. I think that I will try make more use of your excellent information. I do think that Google is more likely to have more helpful results than any other keyword search tool… I wonder if anybody has written an app to automate this?
You offer allot of great content and value here. Great resources for internet marketers.
Thanks for sharing .. hope always success and give us more tips
Very usefull info.Thanks for sharing.I like the way you think.
As a new on this web promotion, I found your article very informative. Tnx.
I really like your 12 day course, thanks for sharing.
I would really like to know more about blog posting and how this works, I need help with blog posting can you give me any free advice?
Thanks,
Ron.
Very interesting. I am going to check out the related keywords on Google for all my keyword searches from now on.Thanks for the great information.JM.
‘Seems to me that any time an outfit becomes a verb, they can be accepted as an authority. Good thinkin’, guys, an’ a good post, too.
RD
Related searches is worth looking at and Google suggests too although checking some of the terms sometimes shows little traffic.
Thank you,
I was aware of the information but somehow I did not entered it in my KW research routine. I assume that with so many tools and sites it’s fairly easy to loose focus and choose 1 set of tools.
I find myself often trying all sort of tools-which is good, as sometimes you can find a real gem-but too often they’re the same lame or buggy script or software.
I took my lesson, so, back to the roots
Awesome piece of information – thanks for sharing. I have been using all those fancy pieces of software which have often not produced the results I’d expected
I gotta tell you, you’ve done it again. Hit the nail on the head with another devilishly clever, and verrrrry affordable,resource. Keep up the good work ;~}
All these years, and I’ve never put this together. Thanks for sharing a simple, but great tip. Something to share with my clients.
Thanks!
You have to express more your opinion to attract more readers, because just a video or plain text without any personal approach is not that valuable. But it is just form my point of view
The blog is quite tremendous as it precisely clarifies the tips needed to produce more effective traffic for a web site.
I just did “learn hypnosis” and Google suggested “learn covert hypnosis” fro which it showed 411000 results but wordtracker showed No Results! Why would this be?
Jon,
Google is the source for traffic, wordtracker is better at finding keyword modifiers in my opinion. I’d suggest you use their tool or other tools like Market Samurai that pull data from Googles servers before wordtracker. In my opinion Wordtracker is ok, but as a secondary way to help with keyword research.
Cheers
Tim
You guys are spot on. I have been using this process for over one year. This is using what google is telling us people are searching for. It is a case of giving the people what google is telling us they are searching for.
And the exact phrases…some you would never have guessed.
And Dont Forget the WONDER WHEEL>>
Between these two you can focus on those areas and get higher rankings since you are serving up what google finds most relevant. and as you drill down you will find sometimes almost no competition and claim lots more traffic.
I trust these methods more than keyword tools.
Don